Clear Beats Fancy: Why Most Website Redesigns Fail to Increase Conversions
Every year, businesses spend thousands, sometimes tens of thousands, on website redesigns. New branding., new layout, new animations or new “modern look.” And then something frustrating happens. Leads don’t improve. Sales don’t increase. Sometimes conversions actually drop. After years working with service businesses, agencies, and local companies, I’ve noticed a pattern. Most websites don’t have…







